Ram Prasad

Entreprenuer, Behavioral Science Practitioner

I am an entrepreneur who made a successful exit. I am passionate about understanding complex behavioral challenges. I co-founded Final Mile, a first of it's kind consulting company that integrates Behavioral Science and Design. I also sold marketed Soaps and Shampoos earlier in life.

I love watching Soccer and F1. I enjoy travel and my work has taken me to many countries. I like cooking and am pretty good at it.

Read on Linkedin

Papers and Media stories

Here are some of my papers published in journals.

Forbes story on a really impactful project I worked on. https://www.forbesindia.com/article/work-in-progress/how-unmanned-level-crossings-spell-danger/34303/1

Boston Globe project on the famous Wadala Project. http://archive.boston.com/bostonglobe/ideas/articles/2011/05/08/train/

Paper in PLOS Categorizing and assessing comprehensive drivers of provider behavior for optimizing quality of health care. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0214922

Paper of reducing girl child trafficking. https://www.academia.edu/39642347/Understanding_the_Demand_and_Supply_Side_of_Girl_Child_Trafficking_in_India_Using_a_Behavioral_Science_Approach

The Effects of Providing Fixed Compensation and Lottery-Based Rewards on Uptake of Medical Male Circumcision in Kenya: A Randomized Trial https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5054965/

Attitudes and decision-making about early-infant versus early-adolescent male circumcision: Demand-side insights for sustainable HIV prevention strategies in Zambia and Zimbabwe https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0181411